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Nutshell Advertising
Company Portfolio
Company Name
Nutshell Advertising
Industry Vertical
A digital advertising company
Location
Hyderabad, India
Zoho Products Nutshell Advertising Uses
30%
Increase in rate of conversion
Executive Summary:
Nutshell Advertising Private Limited is a leading and innovative digital marketing company located in Hyderabad and working with more than 100 clients. They were in search for a Brand management tool where they can easily manage their multiple clients' brand engagement in the space of social media all together with their team. After having a disappointing experience with a number of social media aggregation tools, they reached to us for the automation and integration of their brand management solution. Based on our recommendations , the customer chose to take Zoho Social as the primary Brand Management Tool for all their clients. They have been happy with the tool since then and are adding brands to their portfolio.
Introduction:
Nutshell Advertising was acquiring new clients rapidly but did not have the automation systems necessary to reduce campaign management tasks across multiple
social media channels for their clients. Handling multiple clients and their social media channel was not an easy task and the customer queries and escalations were
rising with the increase in the customers.
The Business:
Nutshell Advertising is located in Hyderabad, India. It is one of the leading digital marketing/advertising company which handles and manage their clients' social
media channels, help them to build their brand position and grow their reach.
The Challenges:
Managing the brands on social media between multiple social channels, scheduling the social campaigns, monitoring dashboards and gaining insightful analytics were the foremost challenges for them. There were utter chaos in executing social media campaigns and also monitoring the engagement. Huge delays in sending
reports on the campaign performance because most of the marketing functions were being carried out in a very traditional way using excel sheets and native
social media accounts.
Finding a solution:
Nexivo's experts recommended Zoho Social for their Social Media Management needs for various brands .They got convinced after Nexivo gave a Live demo using its
Zoho Social account. Now they are able to collaborate with multiple teams on Zoho Social for managing multiple brands of their customers for easily creating,
scheduling and monitoring the campaigns.
Implementation and Result:
Implementation of Zoho Social helped Nutshell to easily manage and provide Insightful Analytics. The data also helped them to keep on improving performance in their every campaign, easily analysing the brand's performance, monitoring everything in the single platform and made them increase in the
rate of conversion.
What would you say publicly about Zoho?
"Zoho Social is the best Brand Management tool used by our company through
which we are able to centrally manage multiple Brand Engagements with a very
small Team in a very easy manner.It is an awesome product for digital marketers"
Nutshell Advertising Team
