Nexivo - Zoho's Favourite Partner
Zoho's Favourite Partner

Make the most of Zobot

11 Aug 2018 11:50:01 PM Comment(s) By ramki

Conversational marketing which is also known as conversation marketing. It is all about listening to your customer and their potential needs. Moreover, it is also an effective way to nurture prospects into customers. However, it is complicated to know and understand who to interact with, how often you interact and what content has to be sent. So therefore, the automated chat tools or bots has opened up new lines of communication with customers.

Zobots are smart chatbot that are intelligently made by Zoho. It not only interacts with prospects but ensure to convert the prospect into a valuable customer. By tracking all the needful data of unknown visitors to your website Zoho SalesIQ keep them engaged and lets you converse and nurture potential leads. Here are some useful some scenarios where SalesIQ could benefit your business broadly: 

Educational Institutions

People today expect fast online services with a timely response to their queries. Millennials are even more eager. They expect you to reply instantly. Chatbots can become a vital part of your admission counseling ecosystem. It can enhance user interaction with your educational enterprise resulting in good customer experience. Here see how SalesIQ can help your institution to improve its admission cycle.

  • Connect with students personally in real-time.

  • Track and automate student data collection during your off hours.

  • Applications made easy.

Real estate companies

A customer might be on the lookout for new locations or potential new living spaces. Set a trigger that will activate your live chat whenever the customer has their pointer on a certain property. After it feeds them additional information, you can then proceed to ask whether they want to continue with a sales rep or check out more properties before finalizing. Here’s what you can do: 

  • Locate hot properties for customers based on their preferences.
  • Give them information about top real estate locations. 
E-commerce and retail

In a world where consumers demand an immediate response, live chat is a comparatively fast way of gaining new customers. A simple welcome message trigger can cause countless questions, and having a hybrid workflow set up for these conditions helps pave the way for more streamlined conversations. Here are a few other things you can try:

  • Recommend products based on your customers’ cart or past purchases.

  • Remind your customers to purchase their filled carts, and perhaps even offer a voucher to sweeten the deal.

  • Show them the number of people buying an item, as well as other related products, to entice them to make a purchase.
Banks and financial services

Banks and other financial establishments can utilize the time a customer spends on their site by setting a chat message that makes visitors want to invest more of their hard-earned money. This can include:

  • Brochures that explain the latest trends in the market, or what to invest in.
  • Sending information on household budgeting tips to help visitors make the most out of their money.
  • Sharing tips that focus on financial planning for startups and SMEs.
  • Connecting financial advisers with clients via live chat.

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