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Zoho's Favourite Partner

Conversational Marketing

21 Oct 2019 07:12:18 PM Comment(s) By Suma

conversational marketing

Every conversation is different. As a marketer or a sales professional, be careful not to dump too much information onto your interactions. Find meaningful insights and communicate them effectively. This way, customers and prospects will get the idea, while also enjoying their interactions with you. Having great conversational skills can only get you so far. Digital mediums offer multiple avenues for conversational marketing or selling, and it’s important to figure out what works best for you, to increase your brand’s reach.

A website is the digital address for your business. Well-written web pages can supply you with positive first impressions, but what if visitors still have questions to ask? Live chat is a great way to converse, and it helps strengthen bonds with customers and effectively convert your website traffic into potential leads. Facebook and Twitter are excellent ways to gain attention for your brand. And if you can’t do it alone, then leverage influences to lengthen your reach. Some brands use social media messaging as a means to send regular updates on what they’re up to. The answers you get can be used to pick out the best offers for customers, what your audience wants, and, how you can improve their experience. Emailing is one of the easiest attention-grabbing mechanisms available to businesses. With nearly 281 billion emails sent per day in 2018, it's still the dominant mode of communication available to you, and should be treated accordingly. You can send offers to keep customers coming back for more, and don't forget you can use your website's live chat to collect emails (with express consent, of course). 63% of customers said they were more likely to return to a website that offers live chat as opposed to one that doesn't- so why not take advantage of this simple communication channel?

Zobot is equipped with all the required feature that make it the perfect conversational machine. It can offer a lot to your business.

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